Content Manager

The Content team are part of the Marketing team.

Within this remit, the Content team play a crucial role in producing the copy, visual design and other content that we need.  The team produces content that inspires across a wide range of media including our websites, collateral, social media posts, promotional videos, and customer letters and emails.

The following key areas comprise the Content Team:

• Visual Design. Specialism in graphic content production.
• Video production.
• Social Media.Our (organic, unpaid) causal and brand-led social media posts.
• Copywriting. Specialism in the written word, including marketing materials designed to bring new customers on board with us, and in-life customer communications (the wide range of communications people receive from us once they have become a customer). It is expected that the Content Manager will themselves act as our primary copywriter.

  Formats may be digital or physical, and include collateral for events or other promotions.  From time to time, potentially output may include other mediums too (such as animation or radio ad production). 

   The Content team receive clear direction on tone of voice and visual identity from brand guidelines.  They are experts at understanding and adopting this as they develop the high volume of content we need. 

  Key internal customers of the Content team are the Growth directorate (who will typically be needing content aimed to boost customer acquisition), the Service and Operations teams (who will typically be needing content to do with customers’ in-life journeys with us), as well as the CEO and Board office.  Most of the output of the team is associated with our Ecotricity energy products, although the Content team do also produce some content focused on our other partner organisations. 

  The Content Manager plays a key role in organizing the Content team and ensuring team output is high quality, efficient, completely on brand, timely, effective and meets the needs of our internal customers.

   

  What you will do 

  Responsibilities include (but are not limited to):

• ‘Run the Content office'. Set up and run the procedures required to brief work into the Content team and allocate work. Manage the procedure (input > process > output), implementation and tracking of all works delivered by the Content department. This includes monitoring the ‘[email protected]’ inbox and ensuring the team follow up on content requests from across the business.
• Prioritise demands on the team, making sure the most important or timebound output is delivered first.
• Act as the main copywriter for the business, with back up from external copywriters at particularly busy times.
• Stakeholder management. Act as the focal point for colleagues wishing to make a request of the team for content creation. This includes managing expectations of when they can expect to receive output, and how much lead time they need to provide for requests. Make sure stakeholder requirements are fully understood, and pitch ideas and the creative vision to stakeholders. Review feedback from stakeholders and make alterations as required.
• Quality control. Monitor content created, and (alongside the Chief Growth Officer and Head of Marketing) ensure that all content adheres closely to our brand guidelines, tone of voice and marketing best practice.
• People management. Day to day leadership of the Content team (currently 3 internal reports). Ensure the team are motivated and supported and receive regular feedback.
• Continuous Improvement. Make use of metrics (such as social media feedback or campaign results) to constantly assess what kind of content is delivering the best results for us.
• Budget management. Control and monitor spend across the year, making sure we do not exceed the budget available to us by the judicious allocation of funds, in consultation with the Head of Marketing.
• Interact with the company’s core operational teams - such as finance, HR, IT, and Facilities. These include opening requisitions for purchases and headcount, adjusting job descriptions, setting objectives, establishing employee growth paths, and acquiring the necessary hardware and software.

Deliverables will include:

• Setting up and running all processes required for the team to run smoothly.
• Delivery of a high volume of high quality content across a range of media.
• Maintenance of a ‘Trello board’ style workload management tool.
• Raising awareness of the Ecotricity brand.
• Increasing customer retention.
• Acquisition of new Domestic and Business customers.
• Supporting good causes aligned with our Ethos and Mission.

If you are successful in getting this role it means that you have a real passion for our vision for a Green Britain and will bring an energetic and dynamic approach to our content creation.  

You are resilient and able to prioritise and juggle tasks effectively, achieving high volumes of content output whilst also being assertive enough to suggest alternatives when necessary. 

You are used to working with a team of diverse, driven colleagues, including creatives, sales people and operational specialists.

 You have excellent communication skills and are an innovative thinker, willing to try new approaches, and will be someone who really connects with our Values. Read through them below – if they’re not for you, then you’re not for us!

Requirements:

• Educated to bachelors or associate degree.
• Several years content creation experience, ideally backed up with line management experience.
• Strong creative skills and the vision to turn briefs into creative projects. Excellent copywriting skills specifically.
• Good stakeholder management, collaboration and communication skills.
• Great time management and multi-tasking skills.
• Ability to resolve complex design and communication issues.
• Ability to understand and adopt Ecotricity’s tone of voice, as well as our brand visual identity.
• Organisational and people skills needed to make a small team of other creatives run efficiently and happily.
• Line management responsibility. Budgetary responsibility.
• High levels of energy with a ‘can do’, upbeat attitude.
• Understanding of the media environment - print, online and social media.
• Experience of developing and implementing a social media engagement strategy is also desirable.