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Social Media Manager

Location:
Stroud
Salary Details:
Up to £30,000
30 Jun 2022
About The Role

This is an exciting role at Britain’s Greenest Energy Company, managing content over social media channels including Instagram, Facebook, Twitter, LinkedIn, YouTube and TikTok. You will proactively lead on organic content for our channels, thinking outside the box to create emotive and engaging content which aligns with our mission. You’ll be part of our Content team, working in organised sprints alongside our copywriter, designer and videographer to build and enhance our social media presence. You will also work with the wider Marketing team and lots of different areas of the business, driving leads and opportunity for B2B and B2C. 

This role offers scope to work with some of our highly valued partners including RSPB, Friends of the Earth and The Green Party, supporting their campaigns and seeking opportunities to engage with our partners and their followers. 

The scope of work ranges from the strategic (making plans on the best way to raise our company profile on social, as well as doing the same for our leadership team) to the operational (creating, monitoring and sometimes responding to posts on a daily / weekly basis).

 

What you will do

  • Alongside the Content Manager, define and develop the social media strategy, focussing on key platforms: Instagram, Facebook, Twitter, YouTube, LinkedIn and TikTok – and liaise closely with the other Marketing channels to ensure uniform messaging and aesthetics
  • Drive both domestic and business leads to the business through engaging and compelling content, measuring success through website click throughs, engagement and data collection
  • Work closely with the Contact Centre to ensure strong communication via the CC team across all channels including updating them on campaigns, upcoming engaging content, template responses and response/platform training, helping them to respond to queries received via social media where appropriate
  • Manage the production, delivery and implementation of integrated social media strategy which supports the businesses lead generation targets for domestic and business
  • Deliver social activity to support campaigns across multiple social media platforms to drive awareness, new leads and brand engagement
  • Manage day-to-day activity over social media channels, including scheduling on Falcon and reacting to paid advertising comments
  • Monitor and report on performance of social media communications, including accurate reporting on lead generation
  • Liaise and manage relationships with external stakeholders including business customers, domestic customers, influencers and Ecotricity partners to produce emotive content
  • Contribute to wider Ecotricity B2B / B2C campaigns and content plans, updating regularly and reporting back to the wider Growth Team
About You

If you’re successful in getting this role it’s because you are a self-motivated, creative and ambitious social media guru with bags of enthusiasm and a willingness to go the extra mile. You’ll be capable of working on a range of projects and engaging with lots of different stakeholders internally and externally. 

You’ll be experienced in planning and producing creative content for social media, ideally with 3 years’ experience of social media and/or marketing. You will have excellent communication skills and think innovatively, willing to try new approaches and be someone who really connects with our values.  You’ll be able to think and plan strategically to set direction, but equally someone who is willing to roll their sleeves up and deliver operationally.

 

Knowledge, skills and experience:

  • Extensive social media management experience across multiple channels
  • Solid project management skills
  • Experience of paid and organic activity, driving social media integration
  • Top class research, writing, content creation and editing skills
  • People management experience
  • Marketing degree / equivalent is desirable but not essential
  • Working with influencers (desirable)
  • Strong awareness of developing trends across multiple channels
  • Ability to work flexibly on both organised campaigns and ad hoc, reactive content

Behaviours:

  • Manages relationships effectively both internally and externally
  • Influences outcomes by using effective negotiation
  • Treats customers the way we like to be treated ourselves
  • Solutions focused and resourceful
  • Committed to continual improvement
  • Engaging and motivating attitude and style
  • Methodical and organised, managing own work
  • Is receptive to feedback and acts accordingly
  • Exceptional team player who builds open and supportive relationships
  • Flexible and adaptable approach to work
  • Creative and innovative
About Us

What's in it for you...

  • Healthcare plan, life assurance and generous pension contribution
  • Volunteering day
  • Hybrid working
  • Various company discounts (including shops, days out and events)
  • Holiday of 25 days (plus bank holidays) & ability to buy/sell days 
  • Cycle to work scheme, car pooling and onsite parking available 
As a valued member of the team you will be supporting the Group Environmental policy and its associated targets to make the Green Britain Group net carbon neutral by 2025

 

Flexibility statement 

The fast moving nature of the company's business means that from time to time you may be asked to perform duties or tasks outside of your original job description on an ad hoc basis. This allows the company to use it's people in the best possible way at all times and helps the employees to make make their contribution in a changing environment.  

Ecotricity is Britain's greenest energy company. When we started back in 1995, we were the first company in the world to provide a new kind of electricity- the green kind. 

Our mission was, and remains, to change the way energy is made and used in Britain- by replacing fossil fuels with clean, renewable energy. 

We don't just supply green energy, we use the money from our customers' bills to make it ourselves too- we build windmills and sun parks in Britain. We call this 'bills in to mills'. In 2021, we started work on building two new solar parks, and now, in 2022, we're bringing geothermal energy to our customers' fuel mix, a first in the UK. We're also developing green gas mills which will generate 100% green gas from a source that we will never run out of- grass. 

We don't just focus on energy though- we built Electric Highways, Britain's leading network of electric vehicle charging points, we helped Forest Green Rovers become the greenest football club in the world, and, in partnership with RSPB, we launched Britain's greenest mobile phone service, Ecotalk + RSPB. 

 

Ecotricity is an equal opportunities employer and is committed to providing equality for all.