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Social Media Executive (12 months fixed-term)

Location:
Stroud
Salary Details:
£25,000
12 Mar 2024
About The Role

12 month fixed term contract

As a member of the Marketing team the Social Media Executive will report to the Content Manager and will assist withdelivery of the social media strategy, digital content and key digital communication projects.

Candidates will be expected to work with external businesses and partners on projects and have a strong eye for detail along with high levels of literacy and numeracy. KPI reporting and reporting against objectives will also be part of the remit.

The role will include liaising with stakeholders and key partners – candidates should have some past experience of technical and creative briefing of internal and external teams.

This is a hands-on role where you’ll be delivering a range of integrated digital communications across all of Ecotricity’s social channels to deliver key objectives, in-line with the overall communications plan.

 

Core Responsibilities

  • Assist the Content Manager with day to day social media activity (posting content, responding to comments etc.) across our social media pages. This involves scheduling posts ahead of time using a social media management platform.
  • Assist with developing campaign activity in-line with the overall social media strategy and communications plan. This will involve cross-functional working with other stakeholders in the business.
  • Monthly reporting on social campaign performance, understanding these metrics in real-terms and recommending ways to improve.
  • Assist with the development of the social media content calendar in conjunction with the appropriate stakeholders across the business and your line manager.
  • Understand the various social audiences across different platforms and develop and target our content based on this knowledge for best results.
  • The ability to produce creative and engaging content with the appropriate members of the communications team. This will include writing detailed briefs, drafting content if necessary, drafting social media copy and giving constructive feedback on written copy and digital assets.
  • Help to create content within Ecotricity’s key themes: Energy, Transport, Food and Nature.
  • Assist in the growth of our Social Media channels in terms of followers, likes, shares and positive engagement.
  • To support cause-related marketing events and campaigns with social media content e.g. WOMAD, Green Britain Partnership meetings and Vegan Camp Out.
  • To be the key liaison between the Marketing team and the social media responders in the Customer Service team. This will involve working closely with the Customer Service Team Leaders to ensure their agents are responding quickly and effectively to inbound social media queries. You may need to respond to brand-related comments and messages, so a thorough understanding of our ethos is essential, but the rest of the contact will be managed by the Customer Service team.
  • Work with the PPC Manager to assist with social media ads.
  • Assist with the creation of visual and audio-visual content, if and when needed
About You

Essential Skills & Expertise

  • Excellent understanding of Social Media platforms (primarily Facebook, Twitter, Instagram, LinkedIn and TikTok) including a working knowledge of paid promotions.
  • Excellent copywriting skills.
  • Ability to work easily and effectively with colleagues from all areas of the business.
 

Competencies & Personal Attributes

  • A can-do and proactive approach – able to ‘hit the ground running’
  • Demonstrable ability to deliver against targets and deadlines
  • Data driven approach
  • Ability to multi-task and deliver in a fast-paced environment
  • Flexible and easily adapts to change
  • Self-motivated, detail oriented and able to prioritise work efficiently
  • Excellent numerical analysis and problem-solving skills
  • Excellent verbal and written communication skills
  • Creative mindset.

 

Desirable

  • 1+ years of Digital Comms or Marketing experience
  • Good knowledge of Adobe Creative Suite (Photoshop, Illustrator etc)
About Us

What's in it for you...

Healthcare plan, life assurance and generous pension contribution
Volunteering day
Hybrid working
Various company discounts (including shops, days out and events)
Holiday of 25 days (plus bank holidays) & ability to buy/sell days
Cycle to work scheme, car pooling and onsite parking available

As a valued member of the team you will be supporting the Group Environmental policy and its associated targets to make the Green Britain Group net carbon neutral by 2025


Flexibility statement

The fast moving nature of the company's business means that from time to time you may be asked to perform duties or tasks outside of your original job description on an ad hoc basis. This allows the company to use it's people in the best possible way at all times and helps the employees to make make their contribution in a changing environment. 

Ecotricity is Britain's greenest energy company. When we started back in 1995, we were the first company in the world to provide a new kind of electricity- the green kind.

Our mission was, and remains, to change the way energy is made and used in Britain- by replacing fossil fuels with clean, renewable energy.

We don't just supply green energy, we use the money from our customers' bills to make it ourselves too- we build windmills and sun parks in Britain. We call this 'bills in to mills'. In 2021, we started work on building two new solar parks, and now, in 2023, we're bringing geothermal energy to our customers' fuel mix, a first in the UK. We're also developing green gas mills which will generate 100% green gas from a source that we will never run out of- grass.

We don't just focus on energy though- we built Electric Highways, Britain's leading network of electric vehicle charging points, we helped Forest Green Rovers become the greenest football club in the world, and, in partnership with RSPB, we launched Britain's greenest mobile phone service, Ecotalk.

Ecotricity is an equal opportunities employer and is committed to providing equality for all.