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Social Media Executive

Location:
Stroud
Salary Details:
Up to £20,000 DOE
Advertising End Date:
17 Dec 2018
About The Role
6 Month Fixed Term Contract
 
Core Responsibilities
 
  • Assist the Social Media and Digital Content Manager with day to day social media activity (posting content, responding to comments etc.) across all Ecotricity Group social media pages, as needed but primarily focusing on the Ecotricity pages. This involves scheduling posts ahead of time using a social media management platform.
  • Assist with developing campaign activity in-line with the overall social media strategy and communications plan. This will involve cross-functional working with other stakeholders in the business.
  • Weekly and monthly reporting on social campaign performance, understanding these metrics in real-terms and recommending ways to improve.
  • Assist with the development of the social media content calendar in conjunction with the appropriate stakeholders across the business and your line manager.
  • Understand the various social audiences across different platforms and develop and target our content based on this knowledge for best results. 
  • The ability to produce creative and engaging content with the appropriate members of the communications team. This will include writing detailed briefs, drafting content if necessary, drafting social media copy and giving constructive feedback on written copy and digital assets.
  • Content Management System (CMS) editing and uploading new blog articles
  • Help to create content within Ecotricity’s key themes: Energy, Transport, Food and Nature.
  • Assist in the growth of our Social Media channels in terms of followers, likes, shares and positive engagement
  • To support cause-related marketing events and campaigns with social media content e.g. WOMAD, Fully Charged Live, Green Britain Partnership meetings (etc.).
  • To be the key liaison between the Communications team and the social media customer service team. This will involve working closely with the Contact Centre Team Leaders to ensure customer service agents are responding quickly and effectively to inbound social media queries. You may need to respond to some queries on occasion but the rest will managed by the customer service team.
  • Assist with running Facebook Workplace, The Green Room and other channels on an ad-hoc basis.
  • Assist with the creation of visual and audio-visual content, when/if needed.
About You

Essential Skills & Expertise

  • Excellent understanding of Social Media platforms (primarily Facebook, Twitter, Instagram and YouTube) including a working knowledge of paid promotions.
  • Copywriting skills 
  • Ability to work easily and effectively with colleagues from all areas of the business.

Competencies & Personal Attributes

  • A can-do and proactive approach – able to ‘hit the ground running’
  • Demonstrable ability to deliver against targets and deadlines
  • Data driven approach
  • Ability to multi-task and deliver in a fast-paced environment
  • Flexible and easily adapts to change
  • Self-motivated, detail oriented and able to prioritise work efficiently
  • Excellent numerical analysis and problem-solving skills
  • Excellent verbal and written communication skills 
  • Creative mind-set
 
About Us
Ecotricity is the greenest energy company in Britain. In fact, when we started back in 1995, we were the first green electricity company in the world.

Our mission was and remains to change the way energy is made and used – after introducing green electricity to the world, we introduced green gas to Britain in 2010 too.

Our model is unique: we use our customers’ energy bills to fund the building of new sources of green energy. We like to refer to this as turning ‘bills into mills’ – energy bills into energy mills, whether that’s wind, sun, sea or gasmills.

We’ve built over seventy wind and sun parks across Britain, we’re planning to build Britain’s first ever Green Gasmills, and through Britwind, our small wind company, we design, build and deliver small wind turbines to landowners and businesses throughout Britain and the world!

We don’t just focus on energy though – we built and run the Electric Highway, Britain’s leading network of electric car chargepoints, we helped Forest Green Rovers become the greenest football club in the world, and launched Britain’s greenest mobile phone service, Ecotalk.

We’re a not-for-dividend company too – which means we’re free to use the money we make for our mission and our mission alone.

We do all of this with the help of our customers – and the awesome team of people here at Ecotricity. Our people believe in our mission – they’re amazing at what they do, and they make a difference every day they come into work.