We are seeking a highly motivated and results-driven TPI (Third Party Intermediaries)Partnerships Manager to join our fast growing B2B Marketing team. This role requires an innovative, creative and strategic thinker, with a passion for sustainability.
Someone who can foster strong relationships with TPI’s and collaborate effectively across diverse teams and stakeholders. Your primary focus will be to drive growth, brand awareness and expansion through strategic partnerships with TPIs.
Working closely with the BDM’s (Business Development Manger) and the Sales Management Team, you will support the development of new and existing commercial partnerships, aligned to our overall B2B Sales and Marketing plan. Whilst doing this, you’ll foster strong relationships with key stakeholders and industry influencers. Your commitment to sustainability and ethical business practices aligns seamlessly with Ecotricity's values, making you an ideal candidate to oversee TPI relationships and drive positive change in the energy industry. Sounds like you? Keep on reading…
Key Responsibilities
● Partnership Strategic Development
o Working with the Sales Management team to identify and prioritise potential TPI partnership opportunities that align with Ecotricity's growth objectives and sustainability goals.
o Build and nurture relationships with key stakeholders at TPIs
o Develop and execute strategic partnership plans to drive revenue growth, market expansion, and customer acquisition.
o Acquisition & Onboarding: TPI Onboarding and process management: working with the BDM’s to ensure smooth integration and successful collaboration.
● Partnership Management & Execution of Campaigns:
o Coordinate the development and implementation of joint marketing campaigns, promotional activities, and sales initiatives to drive awareness and demand for Ecotricity's products and services through partner channels.
o Relationship Growth – Support BDMs with marketing materials and relationship-building strategies.
o Create a calendar of events, round table discussions and hospitality opportunities to keep our TPI’s engaged and encourage further collaboration
o Performance measurement, reporting & optimisation, with budget responsibility.
● Research & Analysis of Identifying Sector Requirements:
o Develop a deep understanding of partner and sector needs, pain points, and market dynamics to tailor partnership strategies and offerings accordingly.
o Strong strategic thinking and analytical skills, with the ability to identify opportunities, analyse data, and develop innovative partnership strategies.
● Collaboration and Stakeholder Management
o Internal alignment for TPI partnership activity:
o Collaborate with cross functional teams, including sales, customer service, marketing, brand team, product development, and operations, to align partnership activities with overall business objectives.
o Digital Marketing: Work closely with the Digital Lead to create a digital marketing strategy for your partners, including SEO, SEM, email marketing and content marketing.
o Tender responses: Acting as secondary lead alongside the B2B Sales BDM and working closely with the Bid Writer in the formulation and management of tender responses.
o Networking: Represent Ecotricity at industry events, conferences, and networking opportunities, showcasing the company's expertise, innovation, and impact in the renewable energy sector.
o Exceptional team player who builds open and supportive relationships. Is receptive to feedback and acts accordingly
● Mission Advocacy
o Champion Ecotricity's sustainability mission and values in all partnership interactions, working closely with Senior Sustainability Manager and the wider group strategy. Be the face of Ecotricity in external meetings with customers and partners.
o Passion for sustainability and a genuine commitment to advancing environmental goals through business partnerships.