About Ecotricity
We’re on a mission to change the world – so we’re looking for awesome people who want to make a difference every day. No clock-watchers, just earth-shakers.
Climate change is the biggest challenge we face – and the only way to stop it is by changing the way we all live our lives. That means changing how we power our homes and our vehicles, changing what we eat and how we make it, and ensuring all the decisions we make are sustainable and have an ethical, green outcome.
That’s where we come in.
We’re not just an energy company, we make a difference at the very centre of things in our mission for a Green Britain. We focus on energy, transport, and food because, between them, they account for 80% of all our carbon emissions. By changing those three things, we can make a huge difference.
About the Role
We are looking for a B2B Marketing Manager to join our rapidly expanding team.
The B2B Marketing Manager is a central role across the team, responsible for providing all-round marketing expertise to support further accelerated growth within B2B. A successful candidate in this role will be creative, think digital-first and have an appetite for finding tools, techniques and AI solutions that continue to improve marketing effectiveness and expand our vision for a Greener Britain.
This role will lead campaigns for brand, product and services, that we are bringing to market. As well as leading on campaign activation, they will work with the Senior Marketing Manager, to align activities to the marketing strategy. They will also be responsible for monitoring and analysing marketing performance (campaigns & always-on), providing actionable insights and recommendations to optimise future activity.
This role is varied, challenging and rewarding. We’re looking for someone with good communication, exceptional organisational skills and wants to grow with our team.
Core Responsibilities
- Campaign Planning & Execution: Plan, execute & optimise multi-channel campaigns
- Always-on planning: Using insights for continuous A/B testing & refinement across CRM, PPC, social, SEO and other digital channels.
- Audience & Insights: Conduct market research and build a deep understanding of our core audiences. Regular communication on 3rd party and proprietary insights to inform ongoing strategy.
- Data, Analytics & Reporting: Collate reports and analysis to share back with the business – reviewing ways to automate and share key updates.
- Oversee customer engagement: Dynamic, customer-centric approach, to improve customer engagement & lifetime value
- Team Project Management: Oversee the team project planner, keep updated and lead on weekly status meetings.
- Stakeholder management & briefing (internal & external): Clear communication and collaboration with internal teams, agencies, vendors.
- Ecotricity B2B Brand Asset Guardian: Owner of our asset pack and brand guidelines – keeping them maintained and any changes communicated.
- Tools / Systems management: Evaluating systems and Martech opportunities, alongside the Marketing Coordinator.
- Team Management: Manage one or more direct reports.
- Ensure activities & tools comply with all policies, legal regulations and data protection requirements. Work with our compliance team to make sure all outbound activity meets the standards that are required
- Ensure all budgets, assets and activations have the correct levels of approvals.
- Work closely with the wider Ecotricity and Green Britain marketing teams to align initiatives with broader marketing initiatives and messaging.