Brand and Proposition Manager

We're seeking a strategic Brand and Proposition Manager to develop and execute compelling domestic brand propositions for Ecotricity and our new product offerings. This role will be responsible for defining clear value propositions that resonate with our target audiences while ensuring alignment across the organisation to deliver on our brand promises. 

Key Responsibilities 

• Develop and refine Ecotricity's brand positioning, messaging, and value proposition 

• Create compelling brand propositions for new products and services that align with our overall brand strategy 

• Collaborate cross-functionally with product/UX, sales, operations, trading, product owners, change teams and customer service teams to scope and ensure proposition deliverability 

• Conduct market research and competitor analysis to identify opportunities for differentiation 

• Lead workshops with stakeholders to gather insights and build consensus around brand propositions 

• Develop brand guidelines, messaging frameworks, and other assets to support consistent implementation 

• Partner with marketing and design team members to translate brand propositions into effective marketing campaigns 

• Monitor brand performance metrics and optimise propositions based on market feedback 

• Ensure all customer touchpoints accurately reflect our brand propositions 

• Work with the business to develop and manage the project plan from concept to delivery  

Qualifications 

• 4+ years of experience in brand management, proposition development, or similar marketing roles 

• Proven track record of developing successful brand propositions, preferably in the energy or sustainability sector 

• Strong understanding of brand strategy principles and frameworks 

• Excellent communication and influencing skills to work effectively across departments 

• Demonstrated ability to translate customer insights into compelling value propositions 

• Experience facilitating cross-functional workshops and building consensus 

• Analytical skills to evaluate market data and measure proposition effectiveness 

Preferred Skills/Experience 

• Experience in the renewable energy sector or with sustainability-focused brands 

• Knowledge of new product development processes 

• Familiarity with customer journey mapping and experience design 

• Project management experience 

• Understanding of sustainability marketing and green consumer behaviour 

About Us

What's in it for you...

Healthcare plan, life assurance and generous pension contribution
Volunteering Day
Hybrid Working
Various company discounts (including shops, gyms, days out and events)
Holiday of 25 days (plus bank holidays) & ability to buy/sell days
Cycle to work scheme, car pooling and onsite parking available

As a valued member of the team, you will be supporting the Group Environmental Policy and its associated sustainability objectives and targets.

Flexibility statement

The fast moving nature of the company's business means that from time to time you may be asked to perform duties or tasks outside of your original job description on an ad hoc basis. This allows the company to use its people in the best possible way at all times and helps the employees to make their contribution in a changing environment. 

Ecotricity is Britain's greenest energy company. When we started back in 1995, we were the first company in the world to provide a new kind of electricity - the green kind.

Our mission was, and remains, to change the way energy is made and used in Britain - by replacing fossil fuels with clean, renewable energy.

We don't just supply green energy, we use the money from our customers' bills to make it ourselves too - we build windmills, sun parks and green gasmills in Britain. We call this turning 'bills into mills'. Some of our biggest achievements to date include building Britain's first megawatt windmill and the country's first grid-scale sun park, as well as building our first green gasmill, generating 100% green gas from a source that we will never run out of grass. 

We don't just focus on energy though- we built the Electric Highway, Britain's leading network of electric vehicle charging points; we helped Forest Green Rovers become the greenest football club in the world; and we launched Britain's greenest mobile phone service, Ecotalk, where they use the money from their customers' bills to protect and regenerate Britain's lost rainforests.

Ecotricity is an equal opportunities employer and is committed to providing equality for all.