Marketing Automation Manager
Location: Stroud / Hybrid Salary: Depending on experience Contract: Permanent / Full‑time
Reports: Digital Marketing Executive - CRM
We’re looking for a Marketing Automation Manager whose primary focus is hands‑on technical execution — building, optimising, and maintaining automated journeys in Salesforce Marketing Cloud.
Your core responsibility is to be the technical automation lead: owning journey build, data structures, logic, triggers, and multichannel execution. You’ll ensure Ecotricity delivers timely, relevant, and high‑quality communications across the customer lifecycle.
Alongside this, you’ll play a supporting role in lifecycle growth — proactively contributing ideas, insight, and optimisation opportunities that help reduce churn, improve customer progression, and increase lifetime value. You won’t own lifecycle strategy, but you’ll influence it through strong execution, data‑led recommendations, and AI‑driven optimisation.
Working closely with CRM, Digital, UX, Data, Customer Service, Product, Compliance, Project Teams and Brand teams — as well as colleagues across the Green Britain Group — you’ll help ensure our automated journeys support a seamless, insight‑led customer experience.
This role is perfect for someone who is technically strong, commercially aware, proactive, and confident challenging the status quo.
What You’ll Do
Marketing Automation & Journey Build (Primary Responsibility)
- Work with key stakeholders both within marketing, and tech/project teams to deliver the CRM objectives.
- Build, test, and integrate multichannel automated journeys in SFMC Journey Builder across acquisition, onboarding, engagement, retention, save, and win‑back.
- Develop and implement personalisation, predictive scoring, and automation to improve relevance and performance.
- Work with the tech teams to create and maintain Data Extensions, segmentation logic, entry criteria, decision splits, and exit rules.
- Ensure journeys incorporate web/app behaviour, customer service triggers, product triggers, and real‑time events — not just email.
- Maintain and evolve templates, dynamic content, and personalisation rules.
- Uphold high standards of QA, testing, and data governance.
Email Planning, Build & Delivery
- Deliver the day‑to‑day email plan, ensuring all communications are built, tested, and deployed accurately and on time in conjunction with the CRM Exec.
- Create emails in Salesforce Marketing Cloud using templates, dynamic content, and personalisation rules in conjunction with the CRM.
- Build and execute segmentation for campaigns and automated sends, ensuring the right customers receive the right message at the right moment.
- Manage campaign setup end‑to‑end — including data selection, audience checks, QA, approvals, and deployment.
- Ensure all sends follow best practice for deliverability, accessibility, compliance, and brand consistency.
- Monitor performance of email sends and make recommendations to improve engagement and conversion.
Loyalty Program
Lifecycle Growth & Retention (Supporting Responsibility)
- Contribute to lifecycle strategy by identifying opportunities to improve retention, churn rate, CLV, and customer progression.
- Bring proactive ideas for new journeys, moments that matter, and lifecycle interventions, while helping prioritise existing journey plans.
- Support the Senior Digital Marketing Manager in shaping lifecycle priorities through strong execution and insight.
- Help refine lifecycle frameworks, customer states, and progression models (as a contributor, not owner).
- Help develop and optimise current journeys such as Recommend a Friend
Cross‑Functional Collaboration
- Partner with Customer Service to ensure journeys support a first‑class holistic customer experience and BAU emails.
- Work with Brand, Creative and Content teams to ensure communications are engaging, accessible, and aligned to brand.
- Collaborate with Product teams to integrate product triggers and support product adoption.
- Work with colleagues across the Great Britain Group to share insight, align lifecycle approaches, and drive value across businesses.
- Support Digital and UX teams on top‑of‑funnel conversion journeys and behavioural triggers.
- Work with the B2B marketing team to ensure communications are aligned and any CRM issues are highlighted
Governance, Quality & Best Practice
- Ensure all communications are compliant, accessible, and aligned with Ecotricity’s values.
- Champion a culture of test‑and‑learn, experimentation, and continuous improvement.
- Maintain high standards of data governance and operational excellence.
- Maintain quality control of SFMC data