We want more people to discover Ecotricity, understand why we're different and choose to stay with us. We're looking for a senior content specialist who can make that happen through a clear strategy, excellent writing and a sharper approach to organic growth.
You'll be accountable for the performance of our content in organic search, from relevant traffic through to customer enquiries and conversions. You'll set a joined-up direction for our website and organic social channels, rebuild key parts of the website around the subjects our customers care about, and work with colleagues in CRM and Customer teams to create content that helps customers get more value from us.
This is a hands-on leadership role. You'll write the pieces that matter most, guide and edit work produced by freelancers and colleagues, and decide which requests deserve the team's time. You'll also use AI and other tools thoughtfully to make research, briefing, production and review more efficient, while keeping human judgement and appropriate approvals at the centre of the work.
This role is a 12-month fixed-term contract. For this role, you'll need to be based within a reasonable distance and able to travel to our office in Stroud, Gloucestershire, as the role requires weekly office presence.
Core responsibilities:
Organic growth and discovery
- Agree meaningful organic search targets and report regularly on relevant traffic, engagement, enquiries and conversions. Use rankings and visibility to diagnose performance and guide improvements.
- Use search data, customer questions, site analytics and competitor research to find the topics and pages with the greatest opportunity.
- Improve content so it is useful and easy to find through search and emerging AI-led discovery. Track what can be measured, test approaches and adapt as the evidence develops.
- Work with Digital, Product and development colleagues on site structure, internal linking, technical SEO and the performance of key journeys.
Content strategy and website improvement
- Create a content strategy that connects our website, app and organic social activity to customer acquisition, retention, brand building and Ecotricity's mission.
- Define a small number of content pillars based on customer needs, commercial priorities and the subjects where Ecotricity has something valuable to say.
- Audit existing website content. Decide what to keep, improve, combine or remove, then lead the rewrite and restructuring of priority pages, hubs and supporting articles.
- Write and edit high-impact work yourself, including important landing pages, flagship articles and customer communications. Make complex energy and sustainability subjects clear, accurate and persuasive.
- Publish and maintain website content through the CMS and use performance data to improve it after publication.
Customer value and retention
- Work with CRM, Customer and other teams on useful content for onboarding, ongoing engagement and renewal.
- Use customer questions, engagement and churn insight to identify where clearer information could build understanding, confidence and loyalty.
- Balance content that attracts new customers with content that supports those already with us.
People, requests and ways of working
- Brief, schedule and manage freelance writers and specialists. Give useful editorial feedback, maintain high standards and manage freelance spend within the agreed budget.
- Lead the content request queue. Clarify the purpose and audience of each request, prioritise by impact and urgency, set realistic lead times and challenge briefs constructively when another approach would work better.
- Work closely with colleagues across Marketing, Digital, Sales, Service and Operations. Make ownership and sign-off clear, particularly for customer information and regulated claims.
- Improve how work is researched, briefed, written, reviewed and published. Build practical templates, checks and AI-supported workflows, and show where they save time or improve quality.
- Maintain excellent standards of spelling, grammar, factual accuracy, accessibility and tone of voice. Take editorial responsibility for final work, with the right subject-matter and legal approvals where needed.
What success looks like
In the first three months: You understand our current search and content performance, have agreed priorities and measures of success, and have a clear content strategy, initial pillars and an orderly request and freelance workflow.
By six months: The first priority website sections have been improved; weak or outdated pages are being rewritten, combined or retired; planned work is taking a larger share of capacity; and you can show improvements to the content process and early results from acquisition and retention activity.
By the end of the cover: Organic content is making a measurable contribution to agreed traffic and conversion goals. The website has a stronger, more coherent structure, and the team has an editorial plan and documented workflows it can keep using.